A type foundry that learned to write software.

In 2016 a designer could choose from thousands of expressive Latin typefaces and, for Devanagari, a handful of system fonts. Wedding invitations, festival posters, shop signage and film titles for hundreds of millions of people were being set in the same three or four faces — or hand-lettered from scratch, every time.

ArtoMania Studio was incorporated that year to close the gap. We started by doing the slow work: drawing original calligraphy fonts for Hindi, Marathi and Gujarati under the AMS label, then building IndiaFont, a desktop application with Letter Variables — up to twelve hand-drawn alternates for every character — so designers could compose calligraphy rather than just type it.

IndiaFont has since been downloaded more than 400,000 times, and the AMS library has grown past 320 original fonts. But a desktop application only reaches people who install it. In 2025 we shipped Calligraphy Maker, a rendering engine that produces the same quality in a browser in under a second, and set ourselves a distribution goal: be present on every surface a designer already works on.

Today that engine runs inside Canva, Adobe Express, Adobe Creative Cloud, CorelDRAW, Android and Chrome, exposes a REST API, and speaks the Model Context Protocol so Claude, ChatGPT and other assistants can produce exact Indic calligraphy. Studio99 is the typography engine for Indian scripts behind all of it: one engine and one account for designers, developers and AI.